Snoop Dogg has explained why he pulled the entire Death Row catalog from streaming services after purchasing the Death Row Records brand in February.
“First thing I did was snatch all the music off those platforms traditionally known to people, because those platforms don’t pay,” Snoop said in the latest episode of REVOLT‘s “Drink Champs.”
“And those platforms get millions of millions of streams, and nobody gets paid other than the record labels,” he added. “So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, Hulu. It’ll be a Death Row app, and the music, in the meantime, will live in the metaverse.”
“So you get 100 million streams and you don’t make a million dollars. So what the f- is that? But you want me to keep giving you my music but somebody’s making the money and it ain’t me. And I can’t afford to keep doing that. And I want to create an avenue to where I can show people how to not always have to go through the slave trade but create our own trade where we engaging with our own fans, that’s my own music that’s making money off of the music and then making us money off of the music by being traded and sold,” the rapper said.
Snoop Dogg reiterated that the company would operate as “an NFT label.”
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