New Ad For Beyoncé’s Ivy Park Collection Features Rare Look At Twins

The new rodeo-themed promotional video for Beyoncé‘s Ivy Park collection stars, for the first time, her 4-year-old twins, Rumi and Sir.

Posing for the all-new kids’ collection of the Adidas x Ivy Park line of apparel, the twins appear in the video clad in royal blue, with their 9-year-old elder sister, Blue Ivy also joining in on the fun by strutting alongside her mother, both sporting matching cow-print leggings, hoodies, and sneakers.

In a recent interview with Harper’s Bazaar, the 39-year-old musician shared her excitement over the new collection, revealing that the Carter family often likes to coordinate their outfits while on vacation.

“My kids are usually on set with me for shoots, and we’d find ourselves putting them in extra-extra-smalls so we could match,” she said. “So, it is a natural progression for IVY PARK to introduce a selection of key silhouettes in children’s sizing.”

The new collection will be available for purchase starting on August 19.

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