Lizzo Secures Trademark For ‘100% That B-tch’

Lizzo has secured a trademark to use the phrase “100% That B-tch” on apparel.

The “Truth Hurts” singer was granted the trademark by a group within the U.S. Patent and Trademark Office, who overturned a previous rejection.

The office’s Trademark Trial and Appeal Board ruled that consumers who encounter the phrase, which is from the singer’s 2017 smash hit “Truth Hurts,” would “associate the term with Lizzo and her music, even if it comes from a third party.

Last year, the office had rejected her trademark request, stating that it was a “commonplace expression” and was not specific enough to receive a trademark.

“I just took a DNA test. Turns out, I’m 100% that b***h,” Lizzo sings on “Truth Hurts.” The track was originally released on September 19, 2017 but then re-released as a radio single on March 22, 2019. It was written by Lizzo alongside Jesse Saint John and producers Steven “Tele” Cheung and Ricky Reed.

The song reached No. 1 on the Billboard Hot 100, becoming Lizzo’s first song to do so.

(Photo: AB+DM)

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