Lil Baby Partners With Fanatics For Charity Single ‘Merch Madness’

Lil Baby has partnered with Fanatics, the popular brand that sells sports jerseys and memorabilia, for a new charity single “Merch Madness.”

Baby raps, “Real trench baby, business with Fanatics/ This like 20 million on a giveaway/ Twenty buses, 20 cities, stadium to stadium/ See they idols givin’ back to them, makin’ people go crazy/ I get paid when I appear/ To do this, I volunteer.”

The visual begins with Baby surprising students inside Harlem’s Frederick Douglass Academy on their last day of school.

The video follows Lil Baby as he participated in several donation locations alongside Fanatics CEO Michael Rubin, Tom Brady, Eli Manning, Meek Mill, DJ Khaled, Quavo, Joel Embiid, Jayson Tatum, Chris Paul, Russell Wilson, Odell Beckham Jr., Micah Parsons, Lil Durk, Robert Kraft and more.

The video was produced by Richie Souf and Eva Nosidam.

(Photo: Kenneth Cappello)

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