Speaker maker JBL has announced a collaborative partnership with superstar Doja Cat by naming her their new global ambassador.
The rapper revealed her new brand partnership while walking the red carpet at the 64th annual Grammy Awards in Las Vegas on Sunday, April 3. Doja wore a seafoam green Versace gown and glass Coperni bag paired with a JBL Clip 4 speaker.
She won the Grammy for best pop duo/group performance for “Kiss Me More,” alongside featured artist SZA.
“I’m excited to be working with JBL. From the start of the partnership they have made it clear that they are here to support me and my ideas about their products” the Grammy winner said in a statement. “That is easy for me because I actually love their speakers and I carry them around with me wherever I go. I’d wear clothes made of JBL speakers if I could.”
She added, “I can’t wait for everyone to see all the cool things we’re doing, including something coming really soon for my biggest fans.”
Doja is the latest superstar to ink a deal with JBL, joining an all-star roster of ambassadors like Bebe Rexha, DJ Martin Garrix and basketball player Giannis Antetokounmpo.
Meanwhile, Doja recently made headlines by indicating she is quitting the music industry in response to criticism for not interacting with fans outside a hotel in Paraguay.
(Photo: David LaChapelle)
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